Ol’ Crimson Legendary Lager, a new brew from Pike Brewing, is crafted to support the Cougar Collective and celebrate Washington State’s pride and spirit. Every purchase of this lager directly benefits the Cougar Collective, an organization focused on expanding opportunities for WSU student-athletes through Name, Image, and Likeness (NIL) initiatives.

Ol’ Crimson Coffee, crafted by Indaba Coffee Roasters, proudly supports the Cougar Collective while celebrating the spirit of Washington State. Each cup directly benefits the Cougar Collective, an organization dedicated to creating opportunities for WSU student-athletes through Name, Image, and Likeness (NIL) programs.